15+
Years operating
Licensed iGaming affiliate group
We turn search into players.
For more than fifteen years, Bettor Leads has built and run the comparison brands that send qualified, compliant traffic to America’s leading sportsbooks and casinos. Owned media. White-hat SEO. Players who stay.
4
Flagship brands
600+
Premium domains
100%
White-hat SEO
What we do
An affiliate engine built on owned media, not borrowed reach.
We don’t buy attention and resell it. We build brands that earn it — then send operators the players who came looking.
/ owned media
Brands that rank and convert
We build and operate comparison and review sites that hold their ground in search, earn reader trust, and turn intent into sign-ups.
/ qualified traffic
Players, not clicks
White-hat SEO and real editorial bring operators bettors who deposit and stay — not bounce traffic that looks good in a dashboard for a day.
/ partnerships
Direct operator deals
Established relationships with the books and casinos, transparent reporting, and performance you can audit against your own numbers.
/ compliance
Built to pass review
Responsible-gambling standards and regulatory care are written into everything we publish, in every state we operate in.
Where we operate
Eight regulated markets, one playbook.
Our brands cover the full spread of how Americans play. Wherever there’s intent to find, we build the property that captures it.
Sports Betting
pre-game & live
Casino
slots & tables
Horse Racing
pari-mutuel & fixed odds
Daily Fantasy
DFS contests
Prediction Markets
event contracts
Poker
online & live
Sweepstakes
social & promotional
Lottery
draw & instant
The portfolio
A house of brands, each with its own audience.
Four flagship properties built on premium domains, covering the way American players actually search for where to bet.
BettingUSA.comSportsbook and casino guides for U.S. players, state by state.Flagship→OnlineBettingSites.comWhere new bettors compare licensed books and pick their first.Acquisition→BettingBonuses.comThe offers desk — verified promos and bonuses across every major operator.Conversion→USGambling.comA broad authority on legal gambling across the United States.Authority→
Partners
We send players to the brands that define U.S. betting.
Direct relationships across every major U.S. betting vertical — the operators our audiences are already looking for.
Sportsbook
FanDuel SportsbookBetMGM SportsbookCaesars SportsbookFanatics Sportsbook
Prediction Markets
KalshiPolymarketProphetX
Horse Racing
TwinSpiresAmWagerIron Bets Racing
DFS
PrizePicksParlayPlayBoom SportsUnderdog Sports
Casino
FanDuel CasinoCaesars Palace Online CasinoBetMGM CasinoFanatics CasinoBetRivers Casino
Premium ground
600+
premium gambling domains — built on, parked, for sale, lease, or partnership.
Browse the portfolioBettingUSA.comOnlineBettingSites.comBettingBonuses.comUSGambling.com+ 589 more
Responsibility
We market gambling like it matters.
Affiliates set the tone players meet first. We hold ours to the standard regulators expect — and the one operators want their brand sitting next to.
21+ only. If gambling stops being fun, it’s time to stop.
1-800-GAMBLER · ncpgambling.org
1-800-GAMBLER · ncpgambling.org
- We promote licensed, regulated operators only.
- Every property surfaces responsible-gambling tools and help lines.
- White-hat methods exclusively — no cloaking, no incentivized junk traffic.
- Clear 21+ age gating and jurisdiction checks across all brands.
Careers
See open rolesA small team building something durable.
We stay lean on purpose — writers, SEOs, and operators who own their work. If that’s how you like to build, we’d like to hear from you.